Smile and say “Hola” to Pierre’s ¡Hola Fruta!® Fruit Bars

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Cleveland, OH – July 10, 2013 – Pierre’s Ice Cream, the company that has delighted ice cream lovers with indulgent treats for over 80 years, has launched a brand new line of refreshing fruit bars under its popular sherbet brand name of ¡Hola Fruta!®.

Pierre ’s ¡Hola Fruta!® Fruit Bars are appearing in stores throughout northeast Ohio. The new snack-size frozen fruit bars are available in three unique and delicious flavors: Raspberry Blueberry, Pomegranate Raspberry and Strawberry. Made with real fruit, Pierre’s ¡Hola Fruta!® Fruit Bars are Naturally Fat Free and Cholesterol Free.

Inspired by the goodness of antioxidant-rich fruits, these irresistible 1.65 fluid-ounce dairy-free fruit bars range from 50-56 calories, depending on the flavor, and each offers a good source of Vitamin C per serving.

¡Hola Fruta!®, which is Spanish for ‘Hello Fruit!’, is famous for delighting frozen treat lovers with fun, bold and delicious fruit flavors and combinations,” said Shelley Roth, president. “¡¡Hola Fruta!® Fruit Bars offer a refreshingly cool, portion-control treat…making them a perfect quick and delicious frozen snack … especially as we enter the hot months of summer.”

Pierre’s ¡Hola Fruta!® Fruit Bars are sold in packages of eight and are certified Kosher Parve by the Orthodox Union. Suggested retail price ranges from $3.49 – $3.79 and the product is sold in select stores throughout northeast Ohio which feature the Pierre’s brand, including Acme Fresh Markets, Dave’s Markets, Heinen’s Fine Foods and Marc’s.

Pierre’s Ice Cream Company is a leader in the production and distribution of gourmet ice creams, sherbet, frozen yogurt, sorbet, and frozen novelties. Over 235 products and flavors share the Pierre’s name. The company is privately owned and operated with its headquarter office and production plant in Cleveland, Ohio. Pierre’s has over 80 years of tradition and commitment to the highest quality standards, outstanding service and industry leadership. For more information about Pierre’s, visit www.pierres.com.

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