Pierre’s launched its lactose free assortment in 2012 with two flavors, Vanilla and Chocolate. The lactose free recipe is specially made for those who typically avoid ice cream due to an intolerance to lactose. Lactose intolerance is caused by a body’s inability to break down the natural sugars, or lactose, naturally contained in dairy products.
Pierre’s Lactose Free Ice Cream is made just like other ice cream flavors, but with the addition of a lactase enzyme, which breaks down the lactose in the ice cream.
Ice cream lovers can find the new flavors at most stores where Pierre’s Ice Cream is sold. They are packaged in Pierre’s familiar red premium ice cream containers. The cartons feature the words LACTOSE FREE printed in a pattern along the lid rim, along with a graphic LACTOSE FREE badge located just to the right of the ice cream scoop on the front panel.
“Our lactose free ice cream fans provided us with a lot of great feedback about the kind of fun flavors they would enjoy,” Matt Thornicroft, Pierre’s communications manager, said. “We’re excited about the addition of these two classic and popular ice cream flavors, Cookies and Cream and Mint Chocolate Chip, to our lactose free assortment.”